Territory and Experiential Tourism

The promotion of the territory today must be inextricably linked with what is Experiential Tourism.
But how is it possible to exploit the best side of experiential tourism to promote the area? How can destinations give visibility to their specific offer in a unique and original way?
Four simple ways to do this:

1. Your best stage is your territory
Every story needs a stage on which to make it come to life. A theatrical show, as such, is made up of people, a plot, a place, an ending. The theater with its stage is any place where there is a man who narrates and someone who stops to listen to him. For us who want to promote the territory and who have the objective of experiential involvement, we will have to make the place the central element of the narrative, which comes to life through the intertwining of the experiences of the guests, who will thus be able to live a truly immersive in the destination. In this way, the territory becomes a real protagonist, a stage ready to welcome every day the characters of a new story to be experienced together with the guests, through the experiential tourist offer that we will have been able to organize.

2. Create a unique experiential offer, live it and make it live with passion and rest assured that everyone will talk about it
Start from the offer of a tourist product or service intrinsically linked to the area that you know well or about which you can find as much information as possible (historical, cultural, intrigue, but also, if there is any, myths and legends). Look for a detail, a unique and unrepeatable element, which is unique as it is linked to your region and your land; Prepare it, study it, knead it with passion, season it with the news and memories you have collected, perfume it with feelings and emotions, stage it with passion and courage, give it power and visibility by creating a tourist offer totally different from the others to the point of making it experiential ; Study a promotional activity by thinking about the target you want to address, whether national or international, without forgetting the uniqueness of the detail you have selected. It could be a tasting tour of local delicacies or wines, a historical re-enactment of the city's past, a visit accompanied by a local guide who explains the lesser-known side of the city's past (or present), a food and wine tour by bike or on horseback. The important thing is to choose unique and specific content and present it in the form of an Emotional Experience, which generates anticipation, first and foremost satisfaction. An experience that touched feelings to the point of making it impossible not to talk about it to friends, acquaintances, online as well as offline.

3. Actively involving people and giving them a memorable experience is the best way to conceive storytelling.
Choosing to travel is the desire to get out of your everyday life, your routine, to let yourself be transported into a new world that takes you away from everyday life. This is the primary reason that leads us to plan the next trip to discover new experiences and new emotions. To try, therefore, to and promote an experience linked to the territory, we must put ourselves in the shoes of the traveler we want to address and answer three fundamental questions: What is the story the guest would like to experience? How can this desire be linked to life, history, people, the uniqueness of the territory we want to promote? What role should the guest play in the story? The story must be inextricably linked to the historical period you want to narrate, telling how life happened then, what people did, what feelings they experienced, what fears, what aspirations. He tells, giving examples, he tells about people who really existed or probably invented. Tell us about their anxieties and loves, tell a glimpse of their lives. It tells the legends that are told about them. At that point, ask your guests to enter the story, becoming protagonists of that historical period themselves, invite them to follow you, involving all their senses starting from the smells, because those smells are simply not forgotten. If you can, make them wear clothes or simply head coverings, give them names and give them missions, take them into the story you want to tell by stimulating their childhood memories. If the routes are long to explore, use even unusual means such as carriages, horses, but also usual ones such as bicycles or golf carts. In a siege of a city, make the guests knights who must steal away in search of help and the women become ladies who must organize the defenses, waiting for the return of their loves.

4. Identification
When promoting your territory and your Sensory Experience, pay attention to the details because they are the ones that will make the difference, whether they are infinite, small or large details. Once you have selected one or more elements on which to focus the promotion of your territory and your Sensory Experience, if you want to create real involvement, you must use the tool of Identification. It is not just a matter of talking about the history of the area, but of a real technique, which, if applied with true and sincere passion for one's work and one's idea, allows tourists to identify with the story and the emotions experienced by the characters and, at the same time, to immerse yourself in the territory. Always consider identification to be the fundamental pillar of Experiential Tourism.

Now that you have embarked on this journey through the wonders of experiential tourism, it's time to leave your mark in the hearts of travelers. Join the MeTour.it family and transform your passion for the area into memorable experiences that will enchant visitors. Registration is free and the opportunity to earn is immediate, without any initial investment. It's not just an invitation, it's an opening towards a world of possibilities where every excursion, every tour, every adventure you organize becomes a story to tell and a memory to cherish. MeTour.it is not just a platform, it is a stage where each partner is a star ready to shine. Become part of us, share your land, your stories and your experiences, and together we will create journeys that go beyond the simple visit: we will create emotions that last a lifetime. Sign up now and start creating the future of experiential tourism!