Historical Neapolitan Tailoring E. Marinella - Brand Ambassador of Made in Italy and Masculine Elegance

The Sartoria Storica E. Marinella of Naples, which turns 109 years old this year, is not just a clothing store, but is an iconic brand of the Neapolitan city, whose history is intertwined with that of the Marinella family and their passion for the art of the tie. This brand was born thanks to Eugenio Marinella who in 1914 opened his small shop in the good area of Naples and who over the years, having become synonymous with charm, elegance and tradition, has seen illustrious people of all kinds pass through his historic shop, from Luchino Visconti to Putin, from Cossiga to Napolitano, from Totò to Berlusconi, up to the Kennedy family, not to mention the families of the English, Dutch and Spanish Royals. Then as today the shop, now Brand, is owned by the Marinella family who has handed down from generation to generation, the passion for fashion, for beauty, for the art of know-how, for the quality of materials, the attention to the details and tailoring of the execution.

Every visit to the E. Marinella shop is a unique experience. As soon as you enter, you are greeted by the warmth of the Marinella family and the beauty of the ties on display. The shop is furnished in an antique style, with fine furniture and period details. It's as if you enter a different world, far from the frenzy of the city, where the art of clothing still has a special meaning. The Marinella family has a great passion for ties and each piece produced in their workshop is unique. Every fabric, every color and every design have been artfully created to be printed, with the same techniques as a century ago, on fine silks, to create ties that stand out for their beauty and elegance. E. Marinella ties are known throughout the world for their quality, but E. Marinella is not just a tie shop. Over the years, it has become a point of reference for men who seek elegance and style, through refined clothing made of tailor-made suits, shirts, ties and shoes, but also exquisite accessories, T-shirts and costumes. E. Marinella is also famous for her extravagances and her anecdotes. One of the most famous concerns the founder Eugenio Marinella, who had the reputation of being a very superstitious man. It is said that he had a lucky tie that he wore only during lucky days, which he indicated by consulting an ancient Neapolitan calendar. The tie in question was so important to him that when he traveled to New York to meet President Reagan, he brought with him a similar but not identical tie, fearing that the original tie would bring him bad luck on such an important trip.

And then there is the challenge of the future. How to reconcile tradition and innovation? How to evolve without losing the soul of your business? Alessandro, Maurizio's son, is responsible for answering these questions, and since 2017 he has decided to take the Marinella brand towards new horizons. With him the maison opened its e-commerce site and expanded its product range, also opening up to casual and women's fashion. A turning point that allowed the brand to withstand the impact of the pandemic and to generate almost the same turnover as in 2019, before the health emergency. But not only that: there is also attention to sustainability. A choice that cannot be overlooked, especially in a sector such as fashion which produces 10% of total gas emissions. Marinella has decided to do her part, launching a capsule collection in orange fiber and collaborating with Tbd Eyewear to create glasses with natural materials. And the goal is to completely eliminate plastic, replacing it with a polymer that self-destructs three months after contact with water or earth.