Napoli Fourth Scudetto: A New Type of Experiential Tourism Is Born!

That Neapolitans are ingenious people is well known, that many first times in history they were registered in Naples, this is also known... see, for example, for the first time in the world, in Naples, in 1224, the first Public University was founded, in 1569, first checks issued by the Banco di Napoli, 1710 Reggia di Caserta, first bidet, 1737 First Theater in the world (Royal Theater of San Carlo), 1754 First Chair of Economics, first Order of Lawyers, 1781 First Maritime Code, 1801 first Mineralogical Museum, first Mineralogical Museum in 1818 Mediterranean steamship 'Ferdinando I' and in 1833 the first cruise ship in Europe 'Francis I'. In 1837 the first public gas lighting in Europe and in 1839 the first Italian Railway, the Naples-Portici section, the first electromagnetic seismograph in the world, the first Italian railway and much more.

But that now the Neapolitans have also invented a new type of Experiential Tourism, perhaps they are exaggerating!! I'm joking, but not too much, because the Third Scudetto won with the 2023 Football Championship and then now with the Fourth, 2024-2025 season, has seen the birth of a new tourist 'movement' that has brought travelers from all over the world to Naples' just 'to experience the Scudetto Party... a party that is truly UNIQUE IN THE WORLD here!!

Let me explain: in May 2023, after 33 years of waiting, Napoli won its third Scudetto. The entire city is transformed into an immense open-air festival, tinged with blue with flags, smoke bombs and commemorative murals. Spontaneous choirs and dances exploded everywhere: even those who weren't fans couldn't help but let themselves be overwhelmed by incredible joy (source
theguardian.com). This festival has been recounted and relaunched all over the world, appreciated for Joy, Uniqueness, Immensity, Popular Joy, in a festive atmosphere that involved everyone, residents and visitors. Even those who don't follow soccer have been caught up in a wave of contagious joy, capable of uniting young people, the elderly and passing travelers in a single embrace of a city in celebration. The Guardian described it as “a return to the championship after 33 years, capable of overwhelming anyone in incredible Neapolitan euphoria.” Those who have experienced it, but especially those who have learned about it from newspapers, blogs, seen on TV, have created a new phenomenon: traveling to Naples not so much for museums or monuments, but to experience that unrepeatable atmosphere of community euphoria

Two years later, in 2025, Napoli became Italian champion again, winning what for the fans is the fourth Scudetto in history. And once again the city has reacted, transforming itself into a stage of shared joy. The celebrations took place in an atmosphere of great civilization and organization, with an extraordinary influx managed without incident. The most remarkable element was Naples' ability to include everyone in this festival: the streets were teeming with “families, children, tourists, young and old” united by enthusiasm. Neighborhood by neighborhood, residents offered their hearts: spontaneous songs, hugs and smiles exchanged between strangers, improvised stands with food and drinks distributed free of charge as a sign of hospitality. A local report highlighted how a passing tourist ended up being immersed in a 'blue tide', being literally adopted by the warmth of the Neapolitan people (source omywhere.itmywhere.it). The atmosphere was that of a huge neighborhood party spread out: every alley in the Spanish Quarters, every square on the waterfront became the scene of choirs and fireworks shared by residents and visitors.
The continuity of the phenomenon between 2023 and 2025 has not gone unnoticed. International media and blogs have recognized that in Naples, soccer is experienced as a collective ritual capable of uniting everyone who participates in it. The travel site ExpertoItaly, for example, described the 2025 celebrations as “more than a victory — a love letter to the soul of the city”, a moment when “strangers have become family” (source expertoitaly.com). An Italian article emphasized that every Neapolitan soccer triumph turns into “an event that involves everyone, from residents to tourists” (source mywhere.it), making the memory of those who attend it indelible. In short, what was born spontaneously with the third Scudetto was consolidated with the fourth: Naples inaugurated a form of experiential and sentimental tourism, where travelers flock to breathe the passion of a community and feel part of it, even if only for a day.
Napoli in Festa is not an event, nor a show to follow on TV: it is a sacred rite where schools, hospitals and offices stop for a collective rite, with improvised tables in every neighborhood, where residents offered food and cooked dishes, savored together with tourists kidnapped by the smell of home.

For the fourth championship, there were tourists who came on purpose, even if not fans, from all over Italy and the world, even from very distant places such as Australia, Argentina, the United States, Northern Europe